Martin Tang, Digital Marketing Specialist, Exabytes Digital
There is a long list of common myths and misconceptions about SEO (search engine optimisation). Whether you’re just a newbie or an experienced digital marketer, identifying which SEO facts are still relevant/outdated is of utmost importance.
Moreover, Google search algorithm and ranking system are constantly changing. Let’s learn together!
Antonius Taufan, CEO, TADA
The wave of bad economic news is eroding confidence and buying power, driving consumers to adjust their behaviour in fundamental and perhaps permanent ways. Clearly, companies are struggling on how to deal with this situation and survive as this crisis can kill many businesses and jobs. If you want to prevent your business from suffering the same fate, you need to craft a recession marketing strategy now. At this session, TADA has identified strategies to surviving crisis, today and maybe in the future.
Carroll Kee, General Manager SEA, SimilarWeb
The topics covered in the webinar include:
- The immediate impact of the pandemic on travel, including OTAs, airlines, and accommodation sites
- Consumer shifts towards working from and eating at home, as well as the players that are benefiting from this
- Sites, apps and live-streaming video platforms that are most commonly being used
Alessio Pieroni, Marketing Consultant. Former Head of Marketing of Mindvalley
In this session, Alessio will speak about
- The formula on how to create great video content
- How to engineer your content for virality
- How to sell by educating your customer
Ian Ng, CEO, AISA Digital
Do you know that 72% of shoppers prefer to buy products in their native languages? Today, most successful global e-commerce business generate local-language contents to boast online sales. It is because localised content generates trust among online buyers on the brand and products they are browsing. Let’s learn how online businesses can localise online contents continuously with 30%-50% cost saving.
Reuben Ch'ng, Head of Marketing, LEAD
We all know the typical customer do not purchase an item or service immediately. Yet, as businesses – most of us pretend that they do. We run ads, create content, do sales calls – and end up getting frustrated that our customers do not buy.
What if you could strategize marketing around your customer journey – online and offline? This starts by understanding your customer journey first, then planning a marketing strategy to serve your customers better.
Raushida Vasaiwala, GENERAL MANAGER - APAC, Celtra
As brands have had to hit the pause button on planned marketing activities like events and OOH, digital creative content demands are unprecedented. Creative teams are now tasked with revising planned campaigns, coming up with new concepts, and updating messaging in existing creative. How do you do that at scale?
It’s time to rise to the occasion: explore your options for stress-free delivery of the content volume you need to carry your brand at this time.
Carliff Rizal Carleel
Carliff Rizal Carleel, CEO & Co-Founder, Automate Malaysia
Faisal Hourani, Founder, WebMedic
Today you are competing with millions of other shops on your customers attention (and wallets) -- if your visitors don't get a good experience, you might have just lost a customer.
Join us in this session to find out why your visitors are leaving and what you can do about it.
Suchitra Kumar, Fighter Pilot, Enginemailer
Learn the best practices and also insights on email marketing to help increase engagements and turn it into sales
Fan YANG, Agency Partner Manager, Facebook
This session covers:
- Consumer behaviour changes during COVID
- How can Facebook ads help my business
- Facebook ads solutions and start now
Adrian Burton, Managing Director, ADA Malaysia
Taking the audience through the process of applying a data driven experience strategy. Combining Data, Creative & Media
Lee Chin Chuan
Lee Chin Chuan, Country Manager, Anymind Group Malaysia
Bvern Yip, Influencer Marketing Manager, Anymind Group Malaysia
Raising a debate in between Brand vs Consumer's Expectation in video marketing
Taufan is the CEO and Founder of TADA (www.usetada.com), an end-to-end customer retention platform that helps brands to plan, launch, and manage subscription program. TADA’s mission is to help brands double their profit per customer. His extensive understanding and experience in the Marketing space is widely recognized and has made him an authority on this subject. Taufan is an active mentor for Endeavor Entrepreneurs and serves on the Board in several companies. In his spare time, he enjoys rock climbing, surfing, cooking and meditating. The four activities allow him to zone out from work momentarily, giving him a different dimension of his otherwise workaholic regime.
General Manager SEA, SimilarWeb
With over a decade of experience in media, tech and digital, Carroll has spent the bulk of her career leading brands into the digital space. She was most recently Associate Director of Business Development at CtrlShift, a global audience solutions company based in Southeast Asia. While her main function in all her previous engagements has been the pursuit of revenue, Carroll did this by guiding brands and agencies in their navigation of digital media. Today, Carroll is leading the business of SimilarWeb, the world's leading market intelligence company, in Southeast Asia across 6 countries.
Digital Marketing Specialist, Exabytes Digital
Over the 5 years with Exabytes, Martin found his true passion, Search Engine Optimization (SEO). His proven track records include assisting in maintaining over 100 keywords on the first page of all Exabytes division websites. Moreover, with the experience of managing more than 50 SEO clients of Exabytes Digital, Martin is a true expert in helping companies to grow their business online.
Brand Strategist & Marketing Coach, AID TITUDE SDN BHD
For the past 13 years, Admas Pee is a self-taught sales and marketing guy. At the age of 23, he co-founded his first company and grew the business from zero to USD 60 million in sales in the space of 2 years and expanded across 33 countries, including South-East Asia.
In 2014, he also co-founded Malaysia 1st racing team in representing Malaysia to compete in the Asia GT3 series.
Over the years, he has been providing advisory work serving local SMEs, including global companies in branding, marketing, and sales. Currently, he is also running his training academy for business owners and entrepreneurs, focusing on how to build, market their brand, and grow their business.
Driven by curiosity and passion to solve problems, Faisal is always wondering why things work the way they do? how can we do them differently? and how can we do them better?
Started his career as a freelance developer helping businesses with their web development projects, he saw a need in the market where companies don’t have a dedicated person to help with their website.
Today Faisal is putting his 10+ years experience in web development and obsession in improving how things work into WebMedic where he helps businesses convert more visitors into customers with less advertising.
Fighter Pilot, Enginemailer
Suchitra has over 10 years’ experience in corporate taxation and enterprise account management working with some of the largest corporates and multinationals in Malaysia. She currently holds a key account manager position in WebLITE and manages clients from financial services and retail industries to strategise, plan and execute high volume email marketing campaigns.
Suchitra is also one of the early members of Enginemailer. She currently oversees the customer success team and conducts regular seminars and workshops to help small and large companies embrace digital technology – with email marketing as one of the primary consumer touchpoints.
Suchitra holds a certification in Accounting and Finance from FTMS College, Kuala Lumpur. She is currently experimenting with new-age inbound/outbound marketing strategies while pursuing a career in Digital Marketing.
CEO of Chatbot Malaysia
Carliff has built 2 companies from scratch to becoming million-dollar businesses, namely LVG Consultants, a Multi-Award winning Financial Planning Firm (Award received from ActionCoach) for 3 Consecutive years 2007, 2008, 2009. LVG Consultants is a Financial Advisory Services firm, for the 6 years were in business, we managed over 1,000 clients and over RM100million of clients investments in award-winning Unit Trusts in Malaysia.
Co-Founder @ PichaEats, Zucchini & Co.
Suzanne Ling is the co-founder and head of marketing for PichaEats, a food startup in Malaysia that serves great food and rebuild lives at the same time. PichaEats partners with refugee chefs, serving delicious food from Syria, Gaza, & more to events, conferences, etc. Some of the clients include Google, Airbnb, AMEX and more. With the marketing experience in building PichaEats's social media presence, she co-founded Zucchini & Co, a new company that focuses on helping brands to stand out among others through story-telling & fun content. Suzanne and her co-founders have also been listen under Forbes 30 under 30 2018, LinkedIn Spotlight, and more for the work that they do.
CEO, Accesstrade Malaysia
From Tokyo, Japan. Moved to Malaysia in 2014 and set up Malaysia branch of Crossfinity, Inc. which one of the leading SEO agencies in Japan. By time goes by, he became the company CEO. On April 2017, he started playing a role as Head of SEO and UX in Crossfinity Digital Asia Sdn. Bhd. Being specialised in Affiliate marketing, SEO and CRO, he has engaged many clients across countries for more than 9 years. Now, he is the CEO of ACCESSTRADE Malaysia, the No.1 leading affiliate marketing network in Japan and Southeast Asia.
General Manager - APAC, Celtra
Raushida started her career in the art industry and swiftly realised the online space offers a big opportunity to build connections between consumers and brands using creative technology. She has spent the last 10 years working across geographies, brands, and technology providers to create winning formulas to bring data, media, and creatives for better consumer experiences.
She is passionate about art and science coming together with technology as a backbone. Raushida is a change agent who anticipates the market and helps guide business stakeholders accordingly. In her current role, she oversees the business for Celtra in APAC. Prior to Celtra, Raushida was with Near Pte. Ltd., a cutting-edge global location Intelligence Platform, where she led the sales efforts for the region.
Country Manager, AnyMind Group Malaysia
Started his advertising career in NagaDDB, after 5 years managing telco & banking accounts across ATL, BTL & OOH, he has ventured into digital with Isobar Malaysia, where rewrites the whole advertising journey, knowing and believing that digital has a great impact in this generation. His added knowledge in digital has further expanded his advertising and marketing vocabulary to construct tactical solutions for brands and businesses. In 2016, ChinChuan joined VML and started the Malaysia office. With just 21 months old, VML Malaysia was honoured with Gold of Malaysia Digital Agency 2017 at Campaign Asia AOY. He is now the country manager of Anymind Group.
Influencer Marketing Manager, AnyMind Group Malaysia
Started 4 years ago in social media and influencer marketing industry, Bvern Yip is Influencer Marketing Manager for AnyMind Group. She is responsible for developing the overall business strategy and execution for CastingAsia - a product under the AnyMind Group. AnyMind Group consists of AdAsia Holdings, CastingAsia and TalentMind.
Marketing Consultant. Former Head of Marketing of Mindvalley
Alessio Pieroni is a marketing expert and consultant. His mission is to help online education businesses to scale and grow by positively impacting society.
He is the former CMO of Mindvalley and Apple and Aiesec Alumnus. He is also a resident teacher at Ninja Marketing, the biggest online marketing school in Italy, where he teaches on how to launch products and sell them online.
He is passionate about leadership, personal growth, entrepreneurship and, obviously, Italian food.
CEO, AISA Digital
Ian Ng leads AI and localisation technologies business solutions in Translasia Group for the Southeast Asia and East Asia markets.
Ian has over 24 years of information technology project management, business process re-designing consulting and management experiences and took on senior management roles in wide-ranged industries. Now he is CEO at AISA Digital and develops translation tech solutions focusing on the Southeast Asian market.
Agency Partner Manager, Facebook
Fan is the agency partner manager based in Facebook APAC HQ, managing the fastest growing independent media agencies in Singapore and Malaysia. Fan helped hundreds of Ecommerce SMEs to grow their domestic and cross border business during past two years she’s with Facebook.
Managing Director, ADA Malaysia
Adrian currently spearheads ADA in Malaysia. Having spent the last 15 years as a Marketer, across many industry’s such as Telecommunications, QSR, OTT and many more, he has now transitioned into a leadership role, where he leads a large number of likeminded individuals that push the boundaries every day of performance marketing by integrating data, media and content, to help solve clients business pain points. At the core of his professional skill set, he is a strategist, with a passion to solve business challenges through the ability to analyse data, make meaningful & actionable insights to develop and execute the best possible way forward for the business.
His experience covers global and regional roles where he led large teams on marketing-related market entry strategies, business transformation and strategic turnaround execution for digital businesses in emerging and developing markets.