29 - 30
April

2020

MarketingFest, brought to you by:

Marketing in the
New Normal

  • The MarketingFest 2020 sends attendees home with bigger networks and knowledge about SEO, mobile, growth, analytics, content, and beyond.

Starting in:

00 d
00 h
00 m
00 s

Malaysia’s Premier Marketing Webinar

MarketingFest is the place where you can find the most relevant players and decision-makers of regional marketing. Marketing managers of major companies and brands, leaders of digital departments in regional advertising agencies, CEOs of prominent regional companies and other regional influencers gather to exchange experiences, learn the latest global digital trends and network.

It covers the most important and relevant business topics of our time, giving you access to cutting-edge skills, tools and techniques that will drive your personal success. We want delegates to thrive in a conducive business atmosphere and to learn directly from the experts.

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Agenda

 
0900 - 0945 AM
Let’s Debunk SEO Myths Together

Let’s Debunk SEO Myths Together

Martin Tang

Martin Tang, Digital Marketing Specialist, Exabytes Digital

There is a long list of common myths and misconceptions about SEO (search engine optimisation). Whether you’re just a newbie or an experienced digital marketer, identifying which SEO facts are still relevant/outdated is of utmost importance.

Moreover, Google search algorithm and ranking system are constantly changing. Let’s learn together!

Download Slide View Video

0945 - 1030 AM
Marketing Strategies that Actually Work During the Upcoming Economic Downturn

Marketing Strategies that Actually Work During the Upcoming Economic Downturn

Antonius Taufan

Antonius Taufan, CEO, TADA

The wave of bad economic news is eroding confidence and buying power, driving consumers to adjust their behaviour in fundamental and perhaps permanent ways. Clearly, companies are struggling on how to deal with this situation and survive as this crisis can kill many businesses and jobs. If you want to prevent your business from suffering the same fate, you need to craft a recession marketing strategy now. At this session, TADA has identified strategies to surviving crisis, today and maybe in the future.

View Video

1030 - 1115 AM
How Consumers Are Responding to Coronavirus

How Consumers Are Responding to Coronavirus

Carroll Kee

Carroll Kee, General Manager SEA, SimilarWeb

The topics covered in the webinar include:
- The immediate impact of the pandemic on travel, including OTAs, airlines, and accommodation sites
- Consumer shifts towards working from and eating at home, as well as the players that are benefiting from this
- Sites, apps and live-streaming video platforms that are most commonly being used
View Video

1115 - 1200 PM
How to Brand & Sell with Content Marketing

How to Brand & Sell with Content Marketing

Alessio Pieroni

Alessio Pieroni, Marketing Consultant. Former Head of Marketing of Mindvalley

In this session, Alessio will speak about
- The formula on how to create great video content
- How to engineer your content for virality
- How to sell by educating your customer

Download Slide View Video

1200 - 1300 PM

Lunch Break

1300 - 1345 PM
Create A Localised Buying Experience for Your E-Commerce Website

Create A Localised Buying Experience for Your E-Commerce Website

Ian Ng

Ian Ng, CEO, AISA Digital

Do you know that 72% of shoppers prefer to buy products in their native languages? Today, most successful global e-commerce business generate local-language contents to boast online sales. It is because localised content generates trust among online buyers on the brand and products they are browsing. Let’s learn how online businesses can localise online contents continuously with 30%-50% cost saving.

Download Slide View Video

1345 - 1430 PM
The Evolving Consumer Journey

The Evolving Consumer Journey

Reuben Ch'ng

Reuben Ch'ng, Head of Marketing, LEAD

We all know the typical customer do not purchase an item or service immediately. Yet, as businesses – most of us pretend that they do. We run ads, create content, do sales calls – and end up getting frustrated that our customers do not buy.

What if you could strategize marketing around your customer journey – online and offline? This starts by understanding your customer journey first, then planning a marketing strategy to serve your customers better.

Download Slide View Video

1430 - 1515 PM
How to Adjust Creative for the Stay-at-Home Consumers

How to Adjust Creative for the Stay-at-Home Consumers

Raushida Vasaiwala

Raushida Vasaiwala, GENERAL MANAGER - APAC, Celtra

As brands have had to hit the pause button on planned marketing activities like events and OOH, digital creative content demands are unprecedented. Creative teams are now tasked with revising planned campaigns, coming up with new concepts, and updating messaging in existing creative. How do you do that at scale?

It’s time to rise to the occasion: explore your options for stress-free delivery of the content volume you need to carry your brand at this time.

View Video

1515 - 1600 PM
Empathizing with Your Users through Their Journeys with Chatbot

Empathizing with Your Users through Their Journeys with Chatbot

Carliff Rizal Carleel

Carliff Rizal Carleel, CEO & Co-Founder, Automate Malaysia

Find out how we can utilize Chatbot to understand the problems of our users and offering personalized solutions at each step of their journeys.
Download Slide View Video

0900 - 0945 AM
Extended MCO. Extended Reach

Extended MCO. Extended Reach

Suzaane Ling

Suzaane Ling, Co-Founder @ PichaEats, Zucchini & Co.

With extended MCO and more brands moving online, how can we reach more people through the content that we put up on our social media? Understand the importance of social media in our online buying journey.

0945 - 1030 AM
Why 98% of Your Website Visitors Don’t Buy From You (And what to do about it)

Why 98% of Your Website Visitors Don’t Buy From You (And what to do about it)

Faisal Hourani

Faisal Hourani, Founder, WebMedic

Today you are competing with millions of other shops on your customers attention (and wallets) -- if your visitors don't get a good experience, you might have just lost a customer.

Join us in this session to find out why your visitors are leaving and what you can do about it.
Download Slide

1030 - 1115 AM
Don't Let Your Business Get Stuck at Home with You

Don't Let Your Business Get Stuck at Home with You

Suchitra Kumar

Suchitra Kumar, Fighter Pilot, Enginemailer

Learn the best practices and also insights on email marketing to help increase engagements and turn it into sales
Download Slide

1115 - 1200 PM
How to Build a Long-term Success Brand Strategy

How to Build a Long-term Success Brand Strategy

Admas Pee

Admas Pee, Brand Strategist & Marketing Coach, AID TITUDE SDN BHD

Discover The 4 Steps in Building A Long-Term Successful Brand

1200 - 1300 PM

Lunch Break

1300 - 1345 PM
Make Your Ringgit Count – Leveraging Facebook to Grow Your Business

Make Your Ringgit Count – Leveraging Facebook to Grow Your Business

Fan YANG

Fan YANG, Agency Partner Manager, Facebook

This session covers:
- Consumer behaviour changes during COVID
- How can Facebook ads help my business
- Facebook ads solutions and start now
Download Slide

1345 - 1430 PM
How Data-Driven Experiential Marketing Is Changing The Brand & Consumer Relationship

How Data-Driven Experiential Marketing Is Changing The Brand & Consumer Relationship

Adrian Burton

Adrian Burton, Managing Director, ADA Malaysia

Taking the audience through the process of applying a data driven experience strategy. Combining Data, Creative & Media
Download Slide

1430 - 1515 PM
Has Consumer Choice Change the Video Landscape?

Has Consumer Choice Change the Video Landscape?

Lee Chin Chuan

Lee Chin Chuan, Country Manager, Anymind Group Malaysia

Bvern Yip, Influencer Marketing Manager, Anymind Group Malaysia

Raising a debate in between Brand vs Consumer's Expectation in video marketing
Download Slide

1515 - 1600 PM
Tips to Utilize Social Media Marketing during MCO

Tips to Utilize Social Media Marketing during MCO

Hayato Nakata

Hayato Nakata, CEO, Interspace Digital Malaysia Sdn. Bhd.

There's plenty of ways to earn good side income through social media. Join this session to know how does it work.

Speakers

 

Admas Pee

Brand Strategist & Marketing Coach, AID TITUDE SDN BHD

Suzaane Ling

Co-Founder @ PichaEats, Zucchini & Co.

Bvern Yip

Influencer Marketing Manager, AnyMind Group Malaysia

Adrian Burton

Managing Director, ADA Malaysia

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29 – 30 April 2020 (9am – 4pm)