In the ever-changing world of social media, it’s quite easy to fall off the wagon with your social media strategy. The steady stream of new updates, features, and websites are enough to make business owners’ heads spin. Still, staying on top of social media trends has its rewards. Is it time for you to update your social media strategy? Don’t miss this series 3 of MarketingFest!
Every business needs a social media presence. It’s a part of your brand story, and impacts how you’re perceived. This panel will discuss how to determine the right platform for your business.
Khushboo Nangalia, Founder, BEYOND99
1. Ben Jern Loh, Head of Youtube Malaysia, Google
2. Ionut Danifeld, Chief Marketing Officer, Trapo Malaysia
3. Alby Padmakusumah, Co-Founder and Business Director, POT Branding House
4. Kelvin Lee , Director, Social Media at Refinitiv, an LSEG business
This session will address the inherent challenges of influencer marketing to enable you to realize the full potential of this powerful marketing channel.
Wintson Tham, Assistant Business Consultant Manager, Exabytes
1. Boni Andika, Head of Social Media, Community, & Influencer Marketing, iStyle.id
2. Pandu Nitiseputro, Head of SMB Indonesia, TikTok
3. Aditya Aima, Managing Director, Agencies, AnyMind Group
In this session you'll get practical tips for building simple, easy-to-use content models that provide:
- Clarity: content purpose and parameters
- Consistency: across creators, assets and channels
- Connection: form to function, design to development, wireframes to words
Samantha Tang, Chapter Lead of Google Business Group (GBG)
1. Raymond Siva, Senior Vice President, Investment and Brand & Chief Marketing Officer, MDEC
2. Stephanie Sekar, Community Partnership Manager, SEA Tech Company
3. Phin Wong, Head of Content Marketing, Singapore Press Holdings
Some content marketing will go viral, generating tons of hot traffic to your blog, while other content will be lost in the archives. How can we create content that can create the opportunity to convert in Social Media? I will share 4E Content Marketing Rules and a 4 steps strategy to create amazing content for social media in this session.
Nowrid Amin, Head of Digital Marketing, Juwai IQI
Philip Tnee, Country Head for Singapore, Malaysia, Philippines, of Tiktok
Discover creative principles that will increase your online presence, grow your brand's visibility so you can stay ahead of your competition.
1) Design "edge to edge display" video content, by optimizing the full frame of your mobile screen.
2) Create thumb-stopping creative stories that stand out from the saturated mobile content clutter.
3) Conceptualize creative executions that fit the vertical format, so you can deliver maximum engagement and impact for your brands.
Tay Guan Hin , Chief Creative Officer, BBDO Singapore
Senior Vice President, Investment and Brand & Chief Marketing Officer, MDEC
Ray has more than 25 years of experience in journalism, strategic marketing and crisis and issues response. He is a sought after Reputation and Influence Strategist for international brands, local conglomerates and CEOs.
He has conducted over 100 spokesperson and crisis trainings, messaging workshops and talks in Malaysia, Indonesia and Singapore.
He was promoted to Senior Vice President (SVP), Digital Investments Division in December 2020 after being appointed as Chief Marketing Officer (CMO) of the Malaysia Digital Economy Corporation (MDEC) in October 2019. Currently he is overlooking a 110 member team which includes the Investment and Grants Development, MSC Services and Brand & Strategic Partnerships Departments.
He holds an LLB from the University of London and a Professional Diploma in Public Relations from the Institute of Public Relations Malaysia.
Head of YouTube Malaysia, Google
Ben's career spans a colourful 15 years across radio, digital marketing, IT consulting, growing an Asian OTT and deep diving into InsurTech. Today, Ben leads YouTube in Malaysia and helps build brands + businesses through the power of YouTube's rich creator eco-system & brand solutions.
He loves pushing the limits & crave for new but incredibly fun ways to change the way we work, live and play.
Chief Marketing Officer, Trapo Malaysia
A professional experience of more than 12 years in digital marketing working at an international level. Currently, the CMO of Trapo Asia, the fastest growing automotive accessory company in Asia
Chief Creative Officer, BBDO Singapore
Tay Guan Hin is Chief Creative Officer, BBDO Singapore. He has helped Visa, Exxon, Shell, Johnson & Johnson, Abbott, P&G, HSBC, Unilever, and other global brands improve market share and solve business challenges. He operates well within this complexity, always matching flawless execution with inspiring creative ideas, staying true to the brand's DNA.
Guan is the true collaborator, a profound alchemist of innovative success in a team working in the most creative agency worldwide networks, like JWT, Saatchi & Saatchi, and Leo Burnett. Guan's role continues to evolve: delivering insightful creativity that builds on digital and innovative engagement to increase brand preference. He has been fortunate enough to be recognized in Cannes Lions as a Jury President, D&AD Foreman, One Show Judge, Head of Jury Asia Pacific Effies, and a tank mechanic.
As a thought leader, he is a sought-after keynote speaker in global/regional conventions, including Digital CMO Summit, The Martech Summit, CMO Innovation Summit, Spikes Asia, One Show China, Brand Fest, Adfest, Brand Forum, AdStar, and Cannes Lions. Guan devotes the same passion that goes into his work by mentoring young talents — setting up the first student awards in Singapore, trained students in One Show China, including the Spikes Asia Young Academy.
Country Head for Singapore, Malaysia, Philippines, of TikTok
Philip Tnee is the Global Business Service Country Head for Singapore, Malaysia, Philippines at TikTok, a leading destination for short-form mobile video.
Prior to joining TikTok, Philip led the Small Medium and Business team for Asia and Pacific at Zendesk, an American customer service software company, where he contributed to the success and growth of the company's business value. He has served as the head of Southeast Asia, Hong Kong, and Taiwan Team for an advertising agency, and a digital marketing agency in the Philippines. He is also the Co-Founder of three startup companies
Assistant Business Consultant Manager, Exabytes
Wintson has been in the media industry for more than 7 years. He started his career as a Corporate Communication and Media Sales Associate in Astro Malaysia before joining Exabytes as a Business Development Assistant Manager. With his experience in working with global brands and his passion for media sales and marketing, he is now responsible to expand and grow Exabytes' digital products and services.
Head of Digital Marketing, Juwai IQI
Kazi Nowrid Amin is a TEDx speaker and was named as one of “Successful People in Malaysia” by Britishpedia. He was also featured as "Top 100 inspirational LinkedIn icons in Malaysia (2019) to follow" in Marketing In Asia magazine. He is a passionate Digital Marketer with 8+ Years of Job experience. Currently, he is working in Malaysia with Juwai-IQI (PropTech Company) as Digital Marketing Manager since December 2016. He is leading IQI to grow and make a strong presence in the digital world. In addition, he is also performing the role as public speaker and Digital Marketing trainer. He was Keynote and Panel speaker in Sarawak E-commerce Forum 2019, Exabytes Digital Summit Bangladesh 2019, Exabytes Internet Marketing Summit 2019, MarTech Summit 2019, Malaysia Social Media week 2019 and more.
Managing Director, Agencies, AnyMind Group
Aditya is responsible for enabling marketing and advertising agencies across the region with AnyMind Group's platforms for influencer marketing, web advertising and in-app advertising. Aditya joined AnyMind Group through the company's acquisition of POKKT Mobile Ads, and before that, held roles in Star India, Bloomberg TV India, Astro Malaysia and Culture Machine Media.
Head of SMB Indonesia, TikTok
Pandu has been working in the SMB space for more than 5 years. Before coming to TikTok, he also managed Key Advertisers in Indonesia during his tenure at Facebook. Besides spending time growing SMBs, he's also a father of 2 and is an active mentor for social enterprises
Co-Founder and Business Director, POT Branding House
Indonesia’s Creative Industry has been Alby's passion from a very young age; it becomes his cause to contribute to the sustainability of the industry’s ecosystem consistently.
Co-Founded POT Branding House as Brand Design & Communication Consultancy seven years ago, Alby Padmakusumah has been engaged in various industries, ranging from Media, Lifestyle, Hospitality, F&B, Retail, Tech, Government, NGOs, Education, Bio-Material, and Art, where he took every project as an opportunity to learn and grow as a human.
Lead as Business Director; he becomes a central nodal point in building an integrated commercial partner with POT’s curated network. Alby attempts to perceive numbers and the quality of human relations between all the stakeholders through his particular artfulness in Company Culture to stay relevant from the dynamic of the future of work.
Lives in Bandung, West Java, Indonesia, he is staging from local, national to the international scale of project with POT Branding House, and currently writing his first book about Creative Business, Branding and Company Culture.
Global Marketing Director, Social Media Experience
Kelvin Lee is responsible for the end-to-end social media strategy at Refinitiv, including channels and community management, content and customer journey mapping, reporting and analysis as well as risk management frameworks and policies on organic, paid, influencer/ earned, leadership social and employee advocacy. Continuing to find innovative way to stand out from the competition, he created and collaborated on marketing transformation initiatives such as influencer marketing, content partnerships (e.g. Wired), live-streaming, AI chatbots and ABM. Since 2015, Kelvin has also spoken at, trained and led workshops in 20+ countries, with 25K+ participants.
Khushboo is an entrepreneur, award-winning marketer and founder of BEYOND99 – a global digital growth agency based out of Malaysia.
As a Global Goodwill Ambassador (Malaysia) and WEForShe Ambassador – she believes in paying it forward to inspire future leaders and rise by lifting others.
She started early at 17 with over a decade of experience now she's an expert in Business Storytelling, Millennial Marketing, Digital Marketing & Linkedin Marketing – with a reputation as one of the most dynamic and accomplished young leaders (under 30) in the increasingly important area of digital marketing.
In the past, apart from several mentions some of her notable achievements are as follow:
- ‘100 Most Influential Youth Marketing Leader’ Award by CMO Asia & World Federation of Marketing
- 'Women Business Leaders in Malaysia' Award by World CSR and World Sustainability
- 'Excellence & Leadership in Branding & Marketing' by The Golden Globe Tiger Awards
- ‘Top 9 Marketers to Follow in Malaysia’ by Marketing in Asia, an online magazine
- Youngest invited member of ’Top Voices Malaysia’ - 30 Most Influential People on LinkedIn
- 'Top LinkedIn Icons in Malaysia' by TheSunDaily
- TEDx speaker on ‘Power of Business Storytelling’ in 2018
Community Partnership Manager
Experienced Digital Specialist with a demonstrated history of working in the E-commerce. Skilled in Social Media Marketing, Influencer Marketing, Brand Marketing, Event Management, Public Relation and Art Direction. Strong arts and design professional with a Advanced Diploma Graduate, focused in Fashion Marketing and Management from Raffles Design Institute.
Chapter Lead of Google Business Group (GBG)
Samantha Tang, a Development Consultant at Subway Malaysia (Northern and East Coast region), is an expert at helping professionals grow their business.
Samantha Tang is also the Chapter Lead of Google Business Group (GBG) George Town, Penang and Women Will (a Grow with Google Program) Malaysia who is passionate about connecting with like-minded business owners for inspiration to drive business to success using Google Web Technologies.
Head of Social Media, Community, & Influencer Marketing, iStyle.id
Boni started his career as Management Trainee at Astra International, Tbk. With years of experience in Marketing, Strategic, and Social Media in the e-commerce industry, Boni has been developing several campaign strategies within his career period. Previously, he stayed in Kuala Lumpur, serving as Head of Campaigns for RinggitPlus.com for around two years. He currently oversees social media marketing activities on iStyle.id. With all his experience and dedication, he successfully grew iStyle.id social media presence and brand engagement. He also has been a speaker at some seminars sharing his knowledge about marketing strategy. He has spoken at Seamless Indonesia 2021, Digital Marketing Conference 2019 in Kuala Lumpur, Mar-Tech Global Summit Hong Kong 2019, and several other events. He holds a BA in International Relations & Affairs from Gadjah Mada University, Indonesia.
Head of Content Marketing, Singapore Press Holdings
Phin is a lifelong media rat who has set up shop on both sides of the editorial / paid fence. Prior to his current gig at SPH, he created CNA Lifestyle and CNA Luxury for the regional news brand at Mediacorp, and founded the company’s content marketing unit, Brand Studio. In all, Phin has spent more than 20 years working across digital, social, television, print and radio. He also needs a nap.
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