About Influencer & Social Media Marketing

In the ever-changing world of social media, it’s quite easy to fall off the wagon with your social media strategy. The steady stream of new updates, features, and websites are enough to make business owners’ heads spin. Still, staying on top of social media trends has its rewards. Is it time for you to update your social media strategy? Don’t miss this series 3 of MarketingFest!

Agenda

  • Tuesday
    (28/9/2021)
  • Wednesday
    (29/9/2021)
9.00am - 10.00am (GMT+8)

[Fire Drill] Tips for choosing the right social media platform to market your business

Every business needs a social media presence. It’s a part of your brand story, and impacts how you’re perceived. This panel will discuss how to determine the right platform for your business.

Moderator:

Khushboo Nangalia, Founder, BEYOND99

Panelists:
1. Ben Jern Loh, Head of Youtube Malaysia, Google
2. Ionut Danifeld, Chief Marketing Officer, Trapo Malaysia
3. Alby Padmakusumah, Co-Founder and Business Director, POT Branding House
4. Kelvin Lee , Director, Social Media at Refinitiv, an LSEG business

View Video

10.05am - 11.05am (GMT+8)

[Fire drill] Uplevel the reach and power of influencer marketing

This session will address the inherent challenges of influencer marketing to enable you to realize the full potential of this powerful marketing channel.

Moderator:

Wintson Tham, Assistant Business Consultant Manager, Exabytes

Panelists: 

1. Boni Andika, Head of Social Media, Community, & Influencer Marketing, iStyle.id
2. Pandu Nitiseputro, Head of SMB Indonesia, TikTok
3. Aditya Aima, Managing Director, Agencies, AnyMind Group

View Video

11.10am - 12.10pm (GMT+8)

[Fire drill] Content modeling for marketers: Making your content work harder

In this session you'll get practical tips for building simple, easy-to-use content models that provide:
- Clarity: content purpose and parameters
- Consistency: across creators, assets and channels
- Connection: form to function, design to development, wireframes to words

Moderator:

Samantha Tang, Chapter Lead of Google Business Group (GBG)

Panelists:
1. Raymond Siva, Senior Vice President, Investment and Brand & Chief Marketing Officer, MDEC

2. Stephanie Sekar, Community Partnership Manager, SEA Tech Company

3. Phin Wong, Head of Content Marketing, Singapore Press Holdings

View Video

9.00am - 10.00am (GMT+8)

[Workshop] Creating Content in Social Media That Converts

Some content marketing will go viral, generating tons of hot traffic to your blog, while other content will be lost in the archives. How can we create content that can create the opportunity to convert in Social Media? I will share 4E Content Marketing Rules and a 4 steps strategy to create amazing content for social media in this session.

Speaker:

Nowrid Amin, Head of Digital Marketing, Juwai IQI

View Video

10.05am - 11.05am (GMT+8)

[Workshop] Why TikTok is built for businesses

Speaker:

Philip Tnee, Country Head for Singapore, Malaysia, Philippines, of Tiktok

View Video

11.10am - 12.10pm (GMT+8)

[Workshop] How to future proof your mobile content strategy

Discover creative principles that will increase your online presence, grow your brand's visibility so you can stay ahead of your competition.

1) Design "edge to edge display" video content, by optimizing the full frame of your mobile screen.
2) Create thumb-stopping creative stories that stand out from the saturated mobile content clutter.
3) Conceptualize creative executions that fit the vertical format, so you can deliver maximum engagement and impact for your brands.

Speaker:

Tay Guan Hin , Chief Creative Officer, BBDO Singapore

View Video

Speakers

Raymond Siva

Senior Vice President, Investment and Brand & Chief Marketing Officer, MDEC

Loh Ben Jern (Ben)

Head of YouTube Malaysia, Google

Ionut Danifeld

Chief Marketing Officer, Trapo Malaysia

Tay Guan Hin

Chief Creative Officer, BBDO Singapore

Philip Tnee

Country Head for Singapore, Malaysia, Philippines, of TikTok

Wintson Tham

Assistant Business Consultant Manager, Exabytes

Nowrid Amin

Head of Digital Marketing, Juwai IQI

Aditya Aima

Managing Director, Agencies, AnyMind Group

Pandu Nitiseputro

Head of SMB Indonesia, TikTok

Alby Padmakusumah

Co-Founder and Business Director, POT Branding House

Kelvin Lee

Global Marketing Director, Social Media Experience

Khushboo Nangalia

Founder, BEYOND99

Stephanie Sekar

Community Partnership Manager

Samantha Tang

Chapter Lead of Google Business Group (GBG)

Boni Andika

Head of Social Media, Community, & Influencer Marketing, iStyle.id

Phin Wong

Head of Content Marketing, Singapore Press Holdings

Frequently Asked Questions

MarketingFest is a free event series – Feel free to register!

Yes! By registering, you’ll be automatically registered for all the MarketingFest webinar series and we’ll make sure you get notified every time we have a new one coming up.

You can access the slides & video recording at the agenda after the event. The team will notify you via email after updating.

Keep an eye on your inbox – you’ll get an email confirmation after registering, with a link to the Zoom Webinar. On the event day, you’ll get an email reminder 1 hour beforehand with a link to the Zoom Webinar as well. (If you can’t find it, check your spam!)

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