Reuben Ch’ng

Head of Marketing, LEAD

Reuben is head of marketing at LEAD, an entrepreneur and problem-solver for businesses. As a trainer, he has trained and worked with companies such as Media Prima Digital, Heineken and Sony Malaysia.

1345 - 1430 PM

(29/4/2020) Wednesday

The Evolving Consumer Journey

Reuben Ch'ng, Head of Marketing, LEAD

We all know the typical customer do not purchase an item or service immediately. Yet, as businesses – most of us pretend that they do. We run ads, create content, do sales calls – and end up getting frustrated that our customers do not buy.

What if you could strategize marketing around your customer journey – online and offline? This starts by understanding your customer journey first, then planning a marketing strategy to serve your customers better.

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