Reuben is head of marketing at LEAD, an entrepreneur and problem-solver for businesses. As a trainer, he has trained and worked with companies such as Media Prima Digital, Heineken and Sony Malaysia.
The Evolving Consumer Journey
Reuben Ch'ng, Head of Marketing, LEAD
We all know the typical customer do not purchase an item or service immediately. Yet, as businesses – most of us pretend that they do. We run ads, create content, do sales calls – and end up getting frustrated that our customers do not buy.
What if you could strategize marketing around your customer journey – online and offline? This starts by understanding your customer journey first, then planning a marketing strategy to serve your customers better.