22 - 23
July

2020

MarketingFest, brought to you by:

Marketing in the
Post-Pandemic World

Starting in:

00 d
00 h
00 m
00 s

The Largest Marketing Conference in Singapore

MarketingFest is the place where you can find the most relevant players and decision-makers of regional marketing. Marketing managers of major companies and brands, leaders of digital departments in regional advertising agencies, CEOs of prominent regional companies and other regional influencers gather to exchange experiences, learn the latest global digital trends and network.

This conference covers the most important and relevant business topics of our time, giving you access to cutting-edge skills, tools and techniques that will drive your personal success. We want delegates to thrive in a conducive business atmosphere and to learn directly from the experts.

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Agenda

 
  • Wednesday
    (22/7/2020)
  • Thursday
    (23/7/2020)
0900 - 0945 AM
How to Marry SEO and Content Marketing

Martin Tang

How to Marry SEO and Content Marketing

Martin Tang, Digital Marketing Specialist, Exabytes Digital

Creating high-quality content alone doesn’t work optimally if you didn’t integrate with SEO. SEO stated the requirement; content marketing fulfils them.

Now let us learn how exactly SEO and content complement each other. Bring your content marketing to the next level.

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0945 - 1030 AM
Running rapid experimentations in marketing

Thibaut Briere

Running rapid experimentations in marketing

Thibaut Briere, Founder and Managing Director of Growth Marketing studio

Today is only about uncertainty, and growth experiments are your safest way to generate traction. In this session we'll go over the fundamentals to set-up a growth machine as well as provide actionable advice to get started
View Video

1030 - 1115 AM
What's next for influencer marketing?

Yihui Toh

What's next for influencer marketing?

YiHui Toh, Senior Manager, Advertiser Engagement, AnyMind Group

In the past year, influencer marketing has accelerated as a key part of marketers' arsenals, and evolved due to the ongoing pandemic. Looking forward, influencer marketing is raring to enter its next stage of growth, as marketers adapt strategies, consumer habits evolve, and influencers find more ways to engage with their followers. Join us as we dive into how influencer marketing will shape up in the future.

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1115 - 1200 PM
Digital transformation in SME

Ivan So

Digital transformation in SME

Ivan So, Digital Consultant, HDcourse

- Type of business which are suitable for digital transformation
- Type of marketing SME could do

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1200 - 1300 PM

Lunch Break

1300 - 1345 PM
Freshmarketer - Intelligent marketing automation for fast-paced teams

Venu Mohan

Freshmarketer - Intelligent marketing automation for fast-paced teams

Venu Mohan, Senior Partner Sales Consultant, Freshworks Inc.

How to acquire, engage, and retain your customer for life with lifecycle marketing? Freshmarketer is a unique solution offering from Freshworks that helps you to do an awesome job at all the portions of your marketing and sales funnel. In this session, you will get a high-level overview and quick demo into how you can 10x your customer acquisition efforts with Freshmarketer.

View Video

1345 - 1430 PM
Branding in a Pandemic World

Raja Ramachandran

Branding in a Pandemic World

Raja Ramachandran, Director of Marketing, Tech in Asia

Branding is not only reserved for good times. Understand why branding during bad times is good for your business and how to do it right.

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1430 - 1515 PM
Converting leads to sales through inbound call funnels

Huang Jing Jie

Converting leads to sales through inbound call funnels

Huang Jing Jie, CEO & Co-founder of Novocall

We will be talking about how to increase conversions through automating inbound sales funnels. We will be touching on lead management, buyer's journey and response time.

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1515 - 1600 PM
AI-Driven Google and Facebook Advertising

Prof. Aleks Farseev

AI-Driven Google and Facebook Advertising

Prof. Aleks Farseev, CEO of SoMin.ai

The rapid growth of Artificial intelligence presence in the Advertising Industry is dictated by the crucial role of AI in modern Digital Marketing Infrastructure. People use AI every day, no matter where they work or what they do: our smartphones have dozens of native capabilities powered by AI, such as voice assistants and real-time navigation; Google's AI predicts the places we go and suggest the phrases to search; Facebook's AI recognize objects on images we post and infer our interests from the pages we visit; and our favourite services, like Amazon and Netflix, use AI to offer product recommendations. This information is further used by Advertising Platforms, such as Google Ads and Facebook Ads to label customer audiences and deliver billions of Ad Impressions across the Globe daily. Leveraging this information via AI technology is crucial for Marketers to run effective Digital Advertisement Campaigns, and this talk will bring a light on the directions you could move to make yourself to be a Digital Marketer of the Future!

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0900 - 0945 AM
Boost Sales with Email Marketing

Cheah WeiXin

Boost Sales with Email Marketing

Cheah WeiXin, Asst Manager of Marketing, Exabytes

Sharing on ways to create a profitable email marketing campaign with proven steps.

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0945 - 1030 AM
Importance of customer experience marketing and how it is extremely relevant today

Namrata Jolly

Importance of customer experience marketing and how it is extremely relevant today

Namrata jolly, Senior Advisor, Pinbox solutions

- know your customer, in iNsights
- Customer segmentation and the right value proposition
- marketing across channels
- continuous measurement and experience optimization
View Video

1030 - 1115 AM
Sales and storytelling

Rebecca Martin

Sales and storytelling

Rebecca Martin, Director, Strategy and Brand Publishing, Paper + Spark

Why content should be part of your master marketing plan to super-charge your sales funnel.
View Video

1115 - 1200 PM
How rapid experimentation in marketing is essential especially with the crisis.

Christopher Lowe

How rapid experimentation in marketing is essential especially with the crisis.

Christopher Lowe,Regional Head of Accounts, Insider

How AI-powered Growth Management Platform helps marketers drive growth from Acquisition to Activation, Retention, and Revenue?

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1200 - 1245 PM
Two Things Marketers Must Do to Thrive in the New Normal

David Fallarme

Two Things Marketers Must Do to Thrive in the New Normal

David Fallarme, Head of Marketing, Asia, HubSpot

How should your business adapt your marketing when everything has changed? In this presentation, we'll look at data that shows what the "new normal" looks like and what that means for marketers, sales leaders and business owners.

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*Program is subject to slight variation due to any unforseen circumstances which beyond current reasonable control

Speakers

 

Rebecca Martin

Director, Strategy and Brand Publishing, Paper + Spark

Thibaut Briere

Founder and Managing Director of Growth Marketing studio

Namrata Jolly

Senior Advisor, Pinbox solutions

Namrata Jolly

Senior Advisor, Pinbox solutions

Ivan So

Digital Consultant, HDcourse

Christopher Lowe

Regional Head of Accounts, Insider

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22 – 23 July 2020 (9am – 4pm)