About Advertising Strategies

Advertising Strategies are developed to communicate ideas about products and services to potential customers in the hopes of convincing them to buy those products and services. Most of the strategies focus on achieving three general goals:

(i) Promote awareness
(ii) Stimulate sales directly
(iii) Attract competitors’ customers
(iv) Establish or modify business’ image or branding

Agenda

  • Tuesday
    (14/9/2021)
  • Wednesday
    (15/9/2021)
9.00am - 10.00am (GMT+8)

[Fire Drill] Figuring out the most suitable online advertising strategies for your business

Understanding it could be overwhelming when you first enter the world of digital marketing. There are many different channels and platforms you can use to advertise your business and the hardest part is figuring out a starting point.

Moderator:

Samantha Tang, Chapter Lead of Google Business Group (GBG)

Panelists:
1. Vickson Tan, Senior VP of Marketing, Exabytes
2. Evan Januli, VP of Brands & Marketing
3. Weng Wai, Head of Marketing, iCar Asia

View Video

10.05am - 11.05am (GMT+8)

[Fire Drill] The best practices for businesses to use ads targeting

Business owners, regardless if they are a small, medium, or large enterprise, need to know how to allocate a budget and advertise smartly so that they can reach out to customers and increase their sales growth. This session is going to share the best practices of ad targeting from the industry experts.

Moderator:

Wintson Tham, Assistant Business Consultant Manager, Exabytes

Panelists:
1. SweetEe Chin, Head of Marketing, Amazin'Grace
2. Adinda Katrina Sudradjat, Growth Strategist Manager, Prihal Data & Creative Studio
3. Sheila Ashameeta, Growth Strategist Manager, Prihal Data & Creative Studio
4. Jerrick Yeoh, Senior Digital Marketing Manager, Exabytes

View Video

11.10am - 12.10pm (GMT+8)

[Fire Drill] Improving your ad copywriting to drive greater ROI

It takes connecting with a brand's story and the experience you have when you shop. To become a loyal customer, it not only about the product and services but the connection within. So what does it take to create an ad that connects your customers?

Moderator:

Nowrid Amin, Head of Digital Marketing, Juwai IQI

Panelists:
1. Olwen van Dijk-Hildebrand, Head of Content, 2Stallions Digital Marketing Agency
2. Dheepu George, Head of Content Marketing at Sendhelper
3. Hannah Azlan, Founder, Tadaimao & Co
4. Archangela Genoveva, Performance Marketing, Gojek

View Video

9.00am - 10.00am (GMT+8)

[Workshop] Drive online sales with Google Ads

Whether you’re a small business owner or an enterprise marketer, Google Ads makes it easy for you to connect with billions of people as they search for what to do, where to go, and what to buy. Discover the benefits of online advertising, how to write great ads, and how to measure online advertising success.
In this class, you will learn:
- Essential steps to building a Smart campaign
- Pick the right keywords for your Smart campaign
- Write great text ads

Speaker:

Charlene Fernandez, Mahir Digital Bersama Google trainer

View Video

10.05am - 11.05am (GMT+8)

[Workshop] Ways to Strengthen Your Website Immune System through SEO

How can you improve the health status of your website? Yes, your website can do a remarkable job attracting organic traffic 24x7. But sometimes it fails, and out of a sudden, your Google Organic performance can start fluctuating and eventually fall to the bottom. So what can you do to boost your website ‘immune system’ from Google’s endless algorithm updates? Take precautions or implement new strategies?

Stay tuned to this upcoming sharing and learn to improve your website SEO health and generate organic traffic consistently!

Speaker: Martin Tang, Assistant Digital Marketing Manager, Exabytes

View Video

11.10am - 12.10pm (GMT+8)

[Workshop] Introduction to advertising on Facebook

In this lesson, you will be learning about advertising on Facebook. We’ll talk about how Ads Manager works and the decisions advertisers make in the ad creation process. We will also look at the customer journey and how Facebook advertising impacts the conversion process.

Speaker:

Vievient Choy, Facebook Certified Trainer

View Video

Speakers

Vickson Tan

Senior VP of Marketing, Exabytes

Evan Januli

VP of Brands & Marketing

Martin Tang

Assistant Digital Marketing Manager, Exabytes

Olwen van Dijk-Hildebrand

Head of Content, 2Stallions Digital Marketing Agency

Weng Wai

Head of Marketing, iCar Asia

Dheepu George

Head of Content Marketing at Sendhelper

Charlene Fernandez

Mahir Digital Bersama Google trainer

Wintson Tham

Assistant Business Consultant Manager, Exabytes

SweetEe Chin

Head of Marketing, Amazin' Graze

Adinda Katrina Sudradjat

Growth Strategist Manager, Prihal Data & Creative Studio

Sheila Ashameeta

Growth Strategist Manager, Prihal Data & Creative Studio

Vievient Choy

Facebook Certified Trainer

Nowrid Amin

Head of Digital Marketing, Juwai IQI

Jerrick Yeoh

Senior Digital Marketing Manager, Exabytes

Archangela Genoveva

Performance Marketing Specialist, Gojek

Samantha Tang

Chapter Lead of Google Business Group (GBG)

Hannah Azlan

Co-founder, Pathos

Frequently Asked Questions

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