A successful data strategy will be able to provide insights that enable more informed decision making and goal setting, and develop new growth opportunities. Leading digital analytics experts share how to effectively use data and analytics to generate actionable insights for your marketing strategy in these 2 days.
Being data-driven can easily be overwhelming. This panel is going to help you refine your focus and how to get started with a data-driven strategy to enhance your company.
Jan Wong, Founder & CEO, OpenMinds
1. Serm Teck Choon, CEO & Co-founder, Antsomi
2. Gurun Nevada Dharan, Data Driven Product & Strategy, Shipper
3. Darren Chong, Performance Marketing Analytic Lead, ADA Asia
Using the right tools able to help you to simplify and optimize a business' marketing strategies and activities. This panel is going to discuss how you can utilize the tools to create a successful marketing campaign.
Sunny Ooi , Founder and CEO, ClickAsia Sdn Bhd
1. Carroll Kee, General Manager of SEA, Similarweb
2. Ashran Dato Ghazi, CEO, dattel.asia
3. Kelvin Prawtama, Business Intelligence, Shipper
How can marketers best leverage Big Data to gain valuable customer experience insights and then put those insights to work to dramatically improve customer satisfaction, boost repeat purchases, increase customer retention, and achieve the other desirable results you’re aiming for?
Daniel Zadkiel Cheong, Skill & Talent Development Coach
1. Stephanie Caunter, Head of Customer Strategy & Marketing, AIA Malaysia
2. Hanson Yu, Digital Marketing Manager, Xendit
3. Nicholas Tan, Senior Director, SME & Enterprise Development, Fusionex Group
4. Alvin, Biddable Channel Manager, GroupM
Learn and analyse how customers engage with your business website, then turn these insights into well-informed, actionable decisions.
In this class, you will learn:
- The importance of web analytics and how it can help your business
- How to set up a free Google Analytics account for your business
- How to make better business decisions with Google Analytics
Zeen Chang, Mahir Digital Bersama Google trainer
In this workshop, you will learn:
1. How to use Behaviour Archetypes to focus your market positioning
2. How to create a data-driven persona of your target audience
3. How to convert the persona into Facebook, IG, and TikTok ad sets
4. How to use Consumer Values to connect with your target audience effectively
Noorhaina Hirawani Mohd Noor, Regional Head, Client Engagement, dattel.asia
With COVID-19 pandemic today, consumer loyalty has suffered during the time of crisis. Competition is certainly going to be fiercer than ever with the consumer preferences and spending changed rapidly. We will guide you to understand how different channels work together to drive success, leverage seasonal market trends to determine how to make consumer behavior work in your favor, find the best affiliates to partner with and identify the most successful channels to utilise and the highest trending keywords in real-time. This can be meaningful for retention marketing and also serve as an opportunity for your acquisition marketing strategy.
Carroll Kee, General Manager of SEA, Similarweb
General Manager SEA, SimilarWeb
With over a decade of experience in media, tech and digital, Carroll has spent the bulk of her career leading brands into the digital space. She was most recently Associate Director of Business Development at CtrlShift, a global audience solutions company based in Southeast Asia. While her main function in all her previous engagements has been the pursuit of revenue, Carroll did this by guiding brands and agencies in their navigation of digital media. Today, Carroll is leading the business of SimilarWeb, the world's leading market intelligence company, in Southeast Asia across 6 countries.
He took the helm of Dattel as CEO in Jan 2019 in driving the agenda of Consumer Intelligence for all. He is a well-known figure in the regional entrepreneurship ecosystem and has led many organizations; CEO, Malaysian Global Innovation & Creativity Centre (MaGIC); Chairman, New Entrepreneurs Foundation (myNEF); Chairman, myHarapan; President, Malaysian Association of Bumiputera ICT Industry & Entrepreneurs (NEF); and Deputy Chairman, Global Innovation & Entrepreneurship Foundation; an Advisory Board Member to Malaysian SME Development Academy (MASMED); a Board Member for SME Corp. In 2011, he co-founded Joota, a social content networking site with a patent and distribution partners in the USA. He graduated from University of Michigan, Ann Arbor (BBA, Finance & Computer Information Systems) (USA)
Head of Customer Strategy & Marketing, AIA Malaysia
Stephanie Caunter is a brand builder and marketer who has elevated brands in multiple markets across Asia. Driven by the bottom-line, she brings business revenue, cost-savings and innovation to the organisations she’s been part of. She has created brand-defining programmes such as PwC Malaysia’s Building Trust Awards, Catcha Group’s Wild Digital and ADA’s COVID-19 Survival Guide. Today she leads customer strategy & marketing at AIA Malaysia, where her role is to fulfill customers’ evolving needs and deliver a distinctive customer experience.
Stephanie is a Diversity and Inclusion advocate who wrote a personal column in The Edge Malaysia, ‘Changing Hats’, on managing career and family; and sits on Lean In Malaysia’s Board
of Advisors. She graduated with an Electrical Engineering degree from Cornell University.
100 Most Inspirational LinkedIn Icons In Malaysia (2020); Malaysia CMO Awards 2018 - Best B2B Marketer; PwC’s 2015 Global Diversity & Inclusion Challenge Winner; Digital Marketing Trainer.
Regional Head, Client Engagement, dattel.asia
Storyteller, value creator, data advocate. With almost 20 years of experience in communication, content and strategy development, spanning several industries in both public and private sectors.
Noorhaina is currently Regional Head of Client Engagement for Dattel Asia Group, a Malaysian startup specialising in Asean Consumer Intelligence. In this role, she leads a team of researchers to design consumer data capture projects and works with data scientists, data engineers, as well as the marketing team to transform the data into accessible and actionable insights for businesses.
Mahir Digital Bersama Google trainer
Zeen began her career over 24 years ago in the advertising industry, before moving to head the Marketing and Corporate Communications Team in Compaq and then Hewlett-Packard Malaysia for a total of 7 years. In 2005, she started a Marketing Communications Agency - Apostrophe working on brands like Michelin, Hewlett-Packard, Lenovo, Epson, etc. In 2018, Zeen co-founded Kwai Chai Hong, a restoration and rejuvenation project done to 10 heritage shophouses in KL Chinatown. She joined Mahir Digital Bersama Google team in year 2020 and has trained over 800+ local business owners in tools and resources for working remotely and transitioning to digital.
Founder and CEO, ClickAsia Sdn Bhd
Sunny Ooi is a seasoned ICT and E-Commerce industry recognised leader with over 29 years of experience and proven track record holding key leadership role in several IT MNCs such as Microsoft, Intel, Lenovo and NEC. In 2015, he co-founded an E-Commerce start-up ClickAsia based out of Malaysia where he is running as the company CEO since then.
ClickAsia started as an E-Tailer major in selling IT branded products online. Over the years, its business model has successfully transformed into an E-Commerce enabler for leading brand partners from IT, FMCG, Health & Beauty, and Home & Living categories.
Sunny is also the Vice President for Internet Alliance Malaysia where he is actively involved and passionate about learning, networking, and contributing back to the industry especially in the field of Digital Transformation domain.
He holds an MBA from University of South Australia and currently pursuing his Doctor of Business Administration from IPE Management School of Paris. He is also one of the alumni of Alibaba business school who was shortlisted by United Nation, Alibaba, and Malaysia Government to attend the Alibaba Netpreneur Program at Alibaba HQ in Hangzhou. He is a seasoned speaker, moderator, and business coach in local E-Commerce industry where his passion is to support businesses in their Digital Transformation journey.
Founder & CEO, OpenMinds
Jan Wong is an entrepreneur, youth advocate, and founder of OpenMinds; a 8years bootstrapped, data-driven martech company based in KL, Singapore and Hong Kong. Starting at the age of 17, he has ventured into eight businesses, a part time lecturer at the Asia Pacific University (APIIT / APU), acertified e-commerce consultant, published an academic journal during his Masters degree, sits on the Academic Advisory Board of KDU, Sunway College, and Sunway University , a regional keynote speaker in events and conferences,a mentor for multiple startup communities including Techstars Global and NEXT50 Singapore, a regular contributor on BFM radio, a 2-time TEDx speaker, recognized as one of the top 10 new generation businessmen to watch in 2020, listed on the Forbes 30 Under 30 Asia 2017 list and recently published his first book on Building Your Digital Net Worth
CEO & Co-founder, Antsomi
Serm Teck Choon is passionate about using digital to help businesses transform.
Serm is the co-founder & CEO of Antsomi, a marketing technology company building the first artificial intelligence-enabled customer data platform, CDP 365, in Southeast Asia, empowering companies to unify and activate their customer data. Serm was formerly Malaysia Country Head at CtrlShift and Digital Products Head at Star Media Group.Serm actively involves in industry initiatives. Serm was elected as President of the Malaysian Digital Association (MDA) twice and served from Mar 2016 till Apr 2020. He worked closely with industry leaders to drive MDA's key initiatives, such as digital measurement standards, Digital Wednesday, MDA School, MDA Video Series, and d Awards.
Serm is an active industry thought leader and is regularly invited by various media to share his views on the digital developments. He is also a sought-after speaker in digital-related conferences, and mentor/judge for start-up competitions.
Digital Marketing Manager, Xendit
Hanson is based in Singapore and is currently the Digital Marketing Manager at Xendit, responsible for the company's user growth and acquisition through understanding data and trends of consumers. Before Xendit, Hanson has worked 4 years in Essence, a data driven media agency as a media activation lead. Hanson graduated from SUTD, majoring in engineering systems and design.
Senior Product Manager, Shipper
Gurun leading team of product, data, and tech to deliver merchant and operation related solutions. Having 8 years experience of Product Management in different industries: FMCG, Pharmaceutical, Tech-Financial, and Logistic.
Business Intelligence, Shipper
I am an International Business undergraduate from Feng Chia University, Taiwan and in my previous line of work, I was the Business/Sales Development Lead for Indonesia at Appier ( One of the Top 100 Fortune AI Companies based in Taiwan ). Worked as a Transport Data Analyst at Grab as I have interest in data and would like to increase my skills, knowledge, and experiences in the field so in return, I can provide both quantitative and qualitative solutions to relevant stakeholders.
Performance Marketing Analytics Lead, ADA Malaysia
Darren is a Data Scientist and Certified Trainer in Data Analytics. He specialises in generating, communicating, and strategising data-driven insights for stakeholders through analytics and data storytelling. At ADA, Darren leads the effort to optimise digital marketing campaign performance through a process of rapid experimentation. He co-leads a team of 15 data analysts across ADA's 10 markets in South and Southeast Asia.
Skill & Talent Development Coach
Daniel is an optimist and practitioner in the personal development field. He is a certified HRDF trainer in personal development, career coaching, skill & talent development, leadership & team dynamics, interpersonal & communication coach and NLP practitioner.
With 12 years of experience in sales & marketing, Daniel has risen from the ranks of an intern to the management table in various multinational organizations. He has trained over 60,000 people in the art of soft skills. Daniel has trained various industries such as real estate, investment firms, insurance, educational institutions, wealth planners and non-profit organizations.
Daniel’s focus is to help especially young people develop strong professionality and life mission, vision and goals. He loves it when participants develop better team spirit, self-drive and positive social-career development. His participants often find themselves renewed with a fresh sense of realization of their ideal fitting in both their professional circle and network.
Daniel’s focus is to continue helping individuals grow exponentially by using personal development methods to discover their skills and strengths.
Senior Director, SME & Enterprise Development, Fusionex Group
Nicholas is the Senior Director for SME and Enterprise Development of Fusionex responsible for Retail as well as Travel and Hospitality Products. Nicholas has many years of experience from Retail Loyalty to Travel and Hospitality Loyalty. Nicholas started his career in 2001 and has since been dealing within the travel and hospitality industry including retail. His involvement in Membership started in 2006 where he implemented the first loyalty system in online ticketing in the region. In 2008, he joined Fusionex and during this period, he worked on several large-scale loyalty and membership systems as well as online reservations system in the travel and hospitality industry. Nicholas is now a key member of the Fusionex team continuing to contribute to the enhancement and improvement of the Fusionex Loyalty System among the many products within the Retail and Travel and Hospitality Suite.
Biddable Channel Manager, GroupM
For the last 7+ years, I have helped decacorn e-commerce, agency, fintech-crowdfunding, global FMCG and education service industry to make them grow significantly with digital marketing (marketing technology). With cross-industry experience, I have come to know the right approaches to growing the company.
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