Raushida started her career in the art industry and swiftly realised the online space offers a big opportunity to build connections between consumers and brands using creative technology. She has spent the last 10 years working across geographies, brands, and technology providers to create winning formulas to bring data, media, and creatives for better consumer experiences.
She is passionate about art and science coming together with technology as a backbone. Raushida is a change agent who anticipates the market and helps guide business stakeholders accordingly. In her current role, she oversees the business for Celtra in APAC. Prior to Celtra, Raushida was with Near Pte. Ltd., a cutting-edge global location Intelligence Platform, where she led the sales efforts for the region.
How to Adjust Creative for the Stay-at-Home Consumers
Raushida Vasaiwala, GENERAL MANAGER - APAC, Celtra
As brands have had to hit the pause button on planned marketing activities like events and OOH, digital creative content demands are unprecedented. Creative teams are now tasked with revising planned campaigns, coming up with new concepts, and updating messaging in existing creative. How do you do that at scale?
It’s time to rise to the occasion: explore your options for stress-free delivery of the content volume you need to carry your brand at this time.